Working at the intersection of creative & strategy.
Intro
I have led the development of digital campaigns and branded content — crafting the strategy, articulating the creative concept, framing the approach. I’m a trusted client partner with a solid understanding of how to align internal operations with the strategic/creative vision of the work.
Equal parts creative and business-minded, I also identify opportunity areas in emerging technology and how it can be applied to new capability areas and innovative campaigns.
I’m comfortable in fast-paced environments leading cross-functional teams, managing multiple moving parts, communicating with both the left and right brainers, mentoring direct reports and ensuring the delivery of innovative, high quality brand experiences and campaigns. Here are some highlights.
01 Social + Digital
02 Branded Content
03 Emerging Technology
04 Experiential
05 Campaign
06 Website
07 Pre-Sale
08 Digital Content
About
My background spans across experiential, digital and social. My superpower is developing proposals and the overall strategic approach. I also lead client projects from brief to strategy, from concept to copy.
Skills
Proposal Writing: Capability decks, RFP responses, strategic development of new business pitches
Branding & Positioning: Competitive landscape, USP, positioning territories
Creative Strategy: Get to the heart of the brief and set a clear vision for creative projects. Find the strategic/creative territories that translate into concepts that telegraph the client’s value proposition. Able to flex between creative ideation and metrics
Marketing Strategy: Develop comprehensive integrated marketing plans to increase awareness, accelerate growth and evangelize service offerings in support of client business
Copywriting & Content Writing: Deep understanding of creative strategy and writing, translating business priorities into highly engaging consumer-facing content
Campaigns & Social: Experience working on global campaigns, with a solid understanding of social media platforms from short-form to long-form content.
Comms Planning: Natural ability to collaborate with different teams across channels of distribution, and possess a strong awareness of channel strategies and platform innovations
Emerging technology & innovations: Emerging technology R&D, proof of concept, go-to-market strategy, workflow/process for efficiency and scale