Esquire AR Edition.

We teamed up with Esquire to create the first fully augmented reality edition of the magazine. Not only did Esquire embrace its key content features to be AR enabled, it also provided the ability for its advertisers to offer an AR experience to its readers which far exceeded the traditional print ad.

As part of the engagement, we helped Esquire with pre-sale support which included scoping out the engagement, structuring pricing tiers and pitching it to advertisers -- showing them the ways they could use AR to create an interactive experience with their print advertising.