Amazon Alexa’s Voice-enabled Ad.
When true[X] came to us to create a voice enabled ad to promote the Amazon Echo and Alexa devices, we were ready with a UX and technical approach that quickly led to a proof of concept that sold in the campaign.
Speech to text technology.
Using speech to text conversion, the user can enable access to their microphone and interact with the ad with their voice. The result is a whole new level of engagement.
Having identified visual and voice search as an opportunity area, I led the R&D, UX and technical approach to present to true[X] which ultimately sold in the campaign.
Award winning ad.
The campaign has won over five awards including a Webby honor, for use of UX and AI categories.
AGENCY: Joystick (now Incubeta)
ROLE: Technical approach, UX, project oversight