Time Inc Digital.

“You Vs.” was an aspirational program for Pfizer that challenged men to take on defining moments and conquer them. To reinforce Viagra's advertising, Time Inc. Digital created a promotional campaign which drove to a content hub where visitors could choose their challenge, download guides, share their experiences and upload proud moments of what was achieved.

We managed the build of the advertiser multi-platform branded content campaign and collaborated cross-functionally to leverage the resources of Time Inc. brands for editorial content and to commission the development of original editorial features. We worked closely with Time Inc. Studios to produce ten custom videos and managed external vendor to develop the promotional campaign and content hub. We also aligned with sales team to manage the relationship with the client's agencies of record.