Cuervo.
As part of the Cuervo site redesign, we reimagined the cocktail browsing experience by infusing it with curated lifestyle content and drink recipes. To breathe new life into the site, we harnessed cross-channel engagement and social media to foster a 1:1 conversation that connected directly to the consumers lifestyle.
Our content strategy focused on creating a comprehensive framework for brand, media, and influencer content, designed to 'socialize' the brand. This approach increased relevance and fostered a more meaningful value exchange with consumers.
AGENCY: Experience-Interaction
ROLE: Content strategy, proposal development, content curation & development, account management, project management