Dewar’s.
We partnered with Dewar’s Scotch on a digital and social campaign for their key brand initiative: Dewar’s Repeal Day. We focused our integrated online efforts on supporting the main PR platform while showcasing the authenticity and heritage of the brand.
Utilizing all of the digital tools at our disposal, we helped drive momentum around Repeal Day while tapping into the secondary platforms that tell the story of the legacies of the Prohibition. Our activity drove early buzz through publicity and viral efforts, providing awareness and impact leading up to Repeal Day.
Activations included:
• Content partnerships with Nerve, Pandora, The Onion & Salon
• PR outreach
• Site, video & social content
AGENCY: Deep Focus
ROLE: Content and social strategy, proposal development, content ideation and development, account management